Equinox (#EQXPursuit)
Equinox, the high-end fitness club, launched its new data-driven cycling class, The Pursuit by Equinox (#EQXPursuit) at the SXSW Interactive 2015, the prestigious Austin-based emerging technology conference. (#EQXPursuit) uses ground breaking in-studio gaming and data visualization to drive competition and peak performance. Equinox wanted their first-ever experiential activation to "wow" visitors in a way that makes them rethink what fitness is all about. Equinox challenged inVNT to "create an experience that brings to life the intersection between technology, innovation and motivation, empowering and enabling a high-performance lifestyle."
Marketing Context:
This was a new product that was being pilot...