Equinox (#EQXPursuit)

This case study describes how Equinox, a Texas-based fitness club, launched its new data-driven cycling class.

Equinox (#EQXPursuit)

Equinox, the high-end fitness club, launched its new data-driven cycling class, The Pursuit by Equinox (#EQXPursuit) at the SXSW Interactive 2015, the prestigious Austin-based emerging technology conference. (#EQXPursuit) uses ground breaking in-studio gaming and data visualization to drive competition and peak performance. Equinox wanted their first-ever experiential activation to "wow" visitors in a way that makes them rethink what fitness is all about. Equinox challenged inVNT to "create an experience that brings to life the intersection between technology, innovation and motivation, empowering and enabling a high-performance lifestyle."

Marketing Context:

This was a new product that was being pilot...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands