Media Markt: Rabbit Race

This case study shows how Media Markt, Germany's largest consumer electronics retail chain and online shop, created an innovative and funny live marketing event.

Media Markt: Rabbit Race

Media Markt is Germany's largest consumer electronics retail chain and online shop. It is famous for its very loud, humorous, and sometimes wacky campaigns that always find new, groundbreaking ways to communicate, promote sales and PR. With the goal of developing more content-driven campaigns, Media Markt always seeks advertising that playfully involves customers and is enjoyable to watch and share. The brief encompassed a rather dull 5% discount promotion for the store's Easter sale. We made: A content-driven, live marketing event that created tons of content. The Rabbit Race. Customers could shop at Media Markt before...

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