British Institutes: Is your English a bit rusty?
British Institutes is a major British-English language school in Italy. The print campaign "Is your English a bit rusty?" shows a situation where people get "rusty language skills", having left English studies and practice.
Marketing Context:
Italy ranks 27th among EU members, as far as concerns English language knowledge and comprehension, worse than any other country a part from France. This is a serious issue: nowadays, having a good English is essential to find a job, especially in a period of crisis. As a consequence, the role of English language schools has...