Turner Finding: Netflix #1 US TV "network"
Geoffrey Precourt Warc
In the fourth quarter of 2015, Netflix was the leading US-based television "network", according to the chief research officer at Turner Broadcasting System.
"Netflix reports its gross streaming hours," explained Howard Shimmel, Turner Broadcasting's CRO. "We've built a methodology at Turner to [assess] the Netflix numbers. We estimate how much [usage] is US versus international; how many people-per-stream are watching; and how much is on the big TV, versus on some other device.
"Based on our methodology," he told an audience at the The Media Insights & Engagement Conference,...