Turner Finding: Netflix #1 US TV "network"

Geoffrey Precourt

This event report addresses the rise of Netflix, and the research tools which traditional broadcasters can employ to track and respond to changing viewer habits.

Turner Finding: Netflix #1 US TV "network"

Geoffrey Precourt Warc

In the fourth quarter of 2015, Netflix was the leading US-based television "network", according to the chief research officer at Turner Broadcasting System.

"Netflix reports its gross streaming hours," explained Howard Shimmel, Turner Broadcasting's CRO. "We've built a methodology at Turner to [assess] the Netflix numbers. We estimate how much [usage] is US versus international; how many people-per-stream are watching; and how much is on the big TV, versus on some other device.

"Based on our methodology," he told an audience at the The Media Insights & Engagement Conference,...

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