Television vs digital: the battle for children's (and mums') attention

This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

Television vs digital: the battle for children's (and mums') attention

Brian CarruthersWarc

The generation of children growing up today are often referred to as digital natives but television continues to play a major role in their lives. That much was evident from a variety of research presented at the MRS Kids and Youth Research Conference held in London in January 2016. There's no doubt, however, that their relationship with the medium is changing.

"Live broadcast TV is very important," stated Emily Keaney, senior research manager, content, consumer and external affairs at UK regulator Ofcom, "but the way children are...

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