Overcoming "So what?": How big brands are tackling content in Asia

This event report provides practical tips for successful content marketing in Asia's changing media landscape from a multi-national brand, media owner and agency perspective.

Overcoming "So what?": How big brands are tackling content in Asia

Low Lai Chow and Anna Hamill

Brands must overcome the 'so what?' factor when building content to truly engage their audiences and have them return for more.

That was the view of Nissan editor-in-chief Dan Sloan, in a panel session on creative story telling at Digital Matters Singapore recently.

"If you are creating, you have to make an assumption that this [content] is a time investment for an audience. Hopefully, they remain engaged and wait for your next episode."

The rise of digital channels in Asia has...

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