Consumer motivations in South East Asia's telecommunications sector
Nick Licence DentsuAegis / SenseAsiaTM
Network capability, brand trust, price and convenient service are the factors defining consumer intent in the telecommunications product sector in South East Asia, new research reveals.
Results from the recent Dentsu SenseAsiaTM telecommunications survey across South East Asia show a number of key attributes (focusing on trust, service levels and network capability – see chart below) that potential telecommunications consumers deem important throughout every stage in the purchase journey.
These can be viewed as a guideline for telecommunications brands in the region as...