Mobile in Malaysia: A how-to for every business

This research from Think with Google APAC shares practical tips on how businesses in Malaysia can use mobile marketing to connect with consumers.

Mobile in Malaysia: A how-to for every business

Yau Chuan Ng Think with Google

Mobile has taken off in Malaysia, presenting a huge opportunity for businesses to grow and retain their customer bases. Here, we apply Google's 25 Principles of Mobile Site Design, and draw from our learnings on mobile ads, to share insights and examples for businesses of all shapes and sizes, from mom-and-pops to e-commerce giants, and everything in between.

There are now 25 million smartphones in Malaysia, up from 12 million just two years ago.1Even more impressive is the fact that the average mobile...

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