Tech Trends 2016: Understanding the driving forces behind the connected consumer

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

Tech Trends 2016: Understanding the driving forces behind the connected consumer

GfK

Introduction

Technology is a dominant force across every industry, constantly reimagining and redefining our lives. As connected consumers adopt new technologies, their behavior leaves an impression in the form of data. Embracing analytical cultures and invisible analytics, some organizations have become expert at converting that data into business success. The result is improved customer engagement, insight that informs creativity and better ways to customize offers.

Our experts have chosen ten Tech Trends from all of the technological disruptions happening around us that will have the most impact in...

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