The changing winds: Adopting a weather strategy is the next front in marketing effectiveness
Paul Walsh
It's widely understood that the weather can have a negative influence on retail sales. For example, in 2014 when Boston was hit by unusually heavy snow that derailed transportation and shut down stores, businesses lost millions. In fact, Money reports estimated losses totaled $10 million each day businesses were closed. Boston is not alone. More recently, in October of 2015, devastating floods hit South Carolina resulting in an estimated net loss of $390 million in economic output, according to Moody's Analytics.
But...