Under pressure: CMOs need to find a balance between productivity and burnout

This article explores the new pressures placed on marketers through unrealistic expectations, inefficiencies and outmoded practices, suggesting five ways these wrongs might be righted.

Under pressure: CMOs need to find a balance between productivity and burnout

Urey Onuoha

Early in 2015, Workfront, a Lehi, Utah–based work and project management solutions company, released a report that makes one thing very clear: marketers are stressed out. According to the report, one out of four marketers say they are "overly stressed" or "stressed to the max," and of 526 marketers surveyed, 80 percent think their teams are understaffed and generally overloaded with work. Being stressed or overworked doesn't mean the work stops, however, and CMOs need to find a balance between productivity and burnout.

According to Cathy...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands