Lucky Buckeye Company (Miami Valley Gaming)

This case study shows how Miami Valley Gaming company launched a new racino (racetrack/casino) in Ohio, exceeding target revenue by 25%.

Lucky Buckeye Company (Miami Valley Gaming)

Marshall FennMiami Valley Gaming

Situation analysis

Overall assessment

When Miami Valley Gaming planned the launch of a new racino (racetrack/casino), they had to quickly burrow to the core of life along Ohio's Miami River, halfway between Dayton and Cincinnati. Both of these Midwestern U.S. cities, only an hour apart, had established casinos with national brand names that were much larger in size and had many more amenities than Miami Valley Gaming, due to open halfway between. Competitive gaming reports confirmed that the Ohio gaming market was becoming saturated.

Ohio already had seven casinos...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands