Credit Counselling Society: Debtman

This case study describes how the non-profit Credit Counselling Service (CCS) created uncomfortable advertising that was difficult for Canadians to ignore in order to convince them to seek financial counselling sessions if necessary.

Credit Counselling Society: Debtman

Credit Counselling SocietyCredit Counselling Society

Situation analysis

Overall assessment

Being in debt is an overwhelming and isolating feeling. It takes over every aspect of your life, it's hard not to think about even for a moment, yet few will talk about it on a personal level.

For nearly 20 years, the Credit Counselling Society (CCS) has been helping people deal with overwhelming debt struggles to become debt free, for good. As a non-profit, charitable service, it provides free access to navigating a path out of debt, from simply answering questions to a free counselling session...

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