The baseball game-changer

This article discusses how BAM (MLB Advanced Media) is keeping baseball healthy through its live streaming and data platform.

The baseball game-changer

Aarif MorbiInterbrand New York

By embracing the digital revolution, America's Major League Baseball is burgeoning. The formation of full-service media entity MLB Advanced Media, together with live streaming services to various platforms, has brought not only soaring profits but means fans can engage with the sport anywhere, anytime.

Sports Marketing

This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.

America's national pastime is dying. Or so you might think if you read much of the commentary surrounding baseball these days. Those who believe...

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