Point of view: Resolutions for a revolution

This article considers the resolutions that the advertising industry ought to adopt in order to do more successful work.

Point of view: Resolutions for a revolution

Faris YakobGenius Steals

The world turns and we get a moment, like the two-faced Roman god Janus, to look at the past and to the future, and consider: what did we do that we want to do more of? What do we want less of? Individually, as an agency, and in the industry?

The turn of a new year is an opportunity to consider the year behind and the year ahead, focusing on what was fun, interesting and profitable, and what inspired us. We can then set some objectives, some aspirations, and...

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