Mythbuster: Advertising is either science or art
Les Binet and Sarah Carteradam&eveDDB
For the final time, Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the myth that advertising is either science or art.
This is our last Mythbuster. When we signed up to write a new monthly column for Admap, at the start of 2010, we only committed to doing it for two years. In truth, we weren't entirely confident we'd find enough material. Could we really scrape together enough myths and annoyances...