Global Marketing Index, January 2016: Marketing budgets rise strongly in Europe

This article summarises the results of the Global Marketing Index (GMI) for January 2016, when marketing activity continued at a solid rate of growth.

Marketing budgets rise strongly in Europe

  • Marketing activity continues at a solid rate of growth in January
  • Digital and Mobile Budgets continue to rise
  • Staffing levels rise rapidly in Europe.

Overview

The Headline Global Marketing Index (GMI) for January registered a value of 54.8, down on its value in December. This shows that global marketing activity is still growing at a consistent level to Q4 2015. Growth in marketing activity, although at different rates was recorded across all regions with index values for the Headline GMI of 58.0, 53.2 and 52.9 in Europe, the Asia-Pacific area and the Americas respectively....

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