Presidential politics collide with digital media at IAB

This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.

Presidential politics collide with digital media at IAB

Geoffrey PrecourtWarc

In a once-upon-a-time era where legacy media provided a finite amount of time and space for an infinite number of messages, the overlap of a summer Olympics campaign and a national election season had one powerful impact on media: For a short period of time, advertising suddenly was extraordinarily expensive.

In 2016, as one of America's most bizarrely contested presidential elections promises to extend beyond NBC's 17 days of Olympic programming, those old standards would have guaranteed the price of a 30-second network spot would be certain to reach...

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