A&W: Better beef. Better eggs. Better chicken
Situation analysis
Overall assessment
If you're going to make a change it might as well be a big one.
In 2012 A&W faced multiple challenges that required the iconic restaurant to significantly re-evaluate the most fundamental aspects of its business. Any one of these challenges would have prompted strategic reconsideration, but together they created the conditions for a change that has generated incredible results.
Since A&W opened its first restaurant in Winnipeg in 1956, offerings like the Mama Burger and Papa Burger, along with Root Beer in a frosty mug, have...