SickKids: Better tomorrows
Situation analysis
Overall assessment
SickKids is a world leader in children's healthcare and Canada's leading centre dedicated to improving children's health and home to Canada's largest hospital-based child health research institute. With more than 10,000 staff, researchers and volunteers, the hospital sees more than 100,000 children enter its doors annually for life-saving care, and that number continues to grow.
Because SickKids had several years of high-profile fundraising campaigns that exceeded targets year-over-year, the foundation acknowledged that it was becoming challenging to outdo its own success. Additionally, new ground had been broken by...