Bell: Let's talk - long-term success

This case study describes a campaign by Bell Canada, the telecoms leader, that sought to raise awareness of the impacts of mental health through a 'Let's Talk Day'.

Bell: Let's talk - long-term success

lg2Bell Canada

Situation analysis

Overall assessment

One in five Canadians will experience a form of mental illness at some point in their lives. Despite being such a widespread issue, very little had been done to raise awareness of it. Sadly, mental illness is still misunderstood and stigmatized, with two out of three people in Canada choosing to hide their suffering for fear of judgment or rejection.

As a result, the conversation about mental health among Canadians has been a true challenge for years. And with more than 500,000 Canadians missing work every day...

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