The Gay Sweater: Campaign for the Canadian Centre for Gender and Diversity

This case study describes how the Canadian Centre for Gender and Sexual Diversity (CCGSD) tackled the complex and deep-rooted problem of homophobic discrimination with a campaign centred around the misuse of the word 'gay'.

The Gay Sweater: Campaign for the Canadian Centre for Gender and Diversity

Saatchi & Saatchi CanadaThe Canadian Centre for Gender and Sexual Diversity

Situation analysis

Overall assessment

The Canadian Centre for Gender and Sexual Diversity (CCGSD) is a registered Canadian charity that works to end bullying and discrimination against gay youth, particularly in schools. Through workshops, presentations and other outreach, the CCGSD directly reaches hundreds of thousands of young people each year, engaging them in a valuable dialogue about diversity.

The marginalization of those who are Lesbian, Gay, Bisexual and Transgender (LGBT) is a society-wide problem. Everywhere, from the...

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