Newfoundland and Labrador: Find yourself
Situation analysis
Overall assessment
Around here, there's no such thing as an accidental tourist. Confronted by real and perceptual barriers of travel distance, time, and cost, it takes deliberate planning and a determined effort to visit Newfoundland and Labrador (NL) – the most easterly point in North America.
Up against a large number of well-known, well-funded national and international tourism destinations, the challenge to engage and lure travellers to this off-the-beaten-path location is, shall we say, daunting. In the face of fierce domestic competition, increasing outbound travel (i.e., Canadian residents...