McCain Superfries: Modifry
Situation analysis
Overall assessment
Fries. Mmmmmmmmm.
For many years, fries have been a welcome addition to Canadians' dinner plates. Fries with ketchup. Fries with burgers. Fries with chicken fingers. Fries with fish. Not to mention poutine in all its delicious iterations.
And when it comes to eating fries at home, more often than not Canadians choose McCain [bought by 73% of the 70% of Canadians who buy frozen potato products]. As one of Canada's most loved and trusted brands [#13 on Top 100 Canadian Brands], McCain has a longstanding history with freezers...