McCain Superfries: Modifry

This case study describes how McCain's #Modifry campaign made use of foodie culture and inspired Canadian consumers to think about fries differently.

McCain Superfries: Modifry

Grip LimitedMcCain Foods Canada

Situation analysis

Overall assessment

Fries. Mmmmmmmmm.

For many years, fries have been a welcome addition to Canadians' dinner plates. Fries with ketchup. Fries with burgers. Fries with chicken fingers. Fries with fish. Not to mention poutine in all its delicious iterations.

And when it comes to eating fries at home, more often than not Canadians choose McCain [bought by 73% of the 70% of Canadians who buy frozen potato products]. As one of Canada's most loved and trusted brands [#13 on Top 100 Canadian Brands], McCain has a longstanding history with freezers...

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