The Fitness Garage: Full throttle ahead for new fitness brand

This case study explains how Fitness Garage, the Sheffield (UK) gym opened in 2014, won 'Newcomer gym of the year' and exceeded membership targets.

The Fitness Garage: Full throttle ahead for new fitness brand

Campaign details

Category name: Travel & leisureAgency: WPA PinfoldAdvertiser: Fitness Garage

Executive summary

In its first six months Fitness Garage have been awarded 'Newcomer Gym of the Year' by the National Fitness Awards with specific reference made to the branding.

Fitness Garage is a small independent functional fitness gym based in Sheffield that opened January 2014. It launched into a very competitive market that is dominated by both national and public sector operators - the market is currently growing by 1.5% Number of new clubs opened in 2014:...

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