Whitstable Bay Redesign

This case study details the rebrand of Shepherd Neame Brewery in the UK, which increased sales across its range and widened distribution to new markets.

Whitstable Bay Redesign

Campaign details

Category name: BeveragesAgency: JDO Brand Design & InnovationAdvertiser: Shepherd Neame

Executive summary

Following the success of JDO's Glorious 2012 Spitfire campaign, the agency again partnered with Kent based brewery, Shepherd Neame in 2013, this time to create a beer range for their Whitstable Bay brand.

After the redesign, sales volume of the brand as a whole was up in 2014 (in a market where total UK beer volume has grown by 3.8%*) and the brand has continued to grow in 2015. 

With the rise in popularity of the town of Whitstable and the increase...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands