Whitstable Bay Redesign
Campaign details
Category name: BeveragesAgency: JDO Brand Design & InnovationAdvertiser: Shepherd Neame
Executive summary
Following the success of JDO's Glorious 2012 Spitfire campaign, the agency again partnered with Kent based brewery, Shepherd Neame in 2013, this time to create a beer range for their Whitstable Bay brand.
After the redesign, sales volume of the brand as a whole was up in 2014 (in a market where total UK beer volume has grown by 3.8%*) and the brand has continued to grow in 2015.
With the rise in popularity of the town of Whitstable and the increase...