Comoodle: Stuff. Space. Skills.

This case study details how Kirklees council created a brand, Comoodle, a resource sharing platform, to further their bid for Michael Bloomberg's The Mayors Prize for solutions to complex challenges in city life.

Comoodle: Stuff. Space. Skills.

Campaign details

Category name: Public sectorAgency: The Engine RoomAdvertiser: Kirklees Council

Executive summary

"We came to the engine room because we knew they were brand experts. We tasked them with fresh and innovative thinking, which is exactly what they delivered."

Duggs Carre, Comoodle Project Leader.

In a highly ambitious move, Kirklees Council entered one of the world's most prestigious community innovation competitions set up by the ex-Mayor of New York, Michael Bloomberg. The Mayors Challenge encourages cities to generate new ideas to solve complex challenges and improve city life.

With the backdrop of significant...

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