Johnnie Walker Global Gifting: Value added pack global initiative
Campaign details
Category name: BeveragesAgency: Design BridgeAdvertiser: Diageo
Executive summary
- Strong growth in incremental volume from 21% between 2013-2014 to 58% between 2014-2015
- From 45 markets multiple designs to 95 markets one global design
- For every one pack sold in 2012, nine were sold in 2013
- Massive rise in demand from markets, and confidence in performance at point of sale
Johnnie Walker is the world's best selling Scotch Whisky that is big on flavour and has the personality to match.
Since the launch of the Value Added Pack initiative...