Goodlife brand redesign

This case study details how the vegetarian frozen food brand Goodlife reframed its image to make its products appealing to all, and not just a sacrifice that vegetarians had to make.

Goodlife brand redesign

Campaign details

Category name: Food producersAgency: Springetts Brand Design ConsultantsAdvertiser: Goodlife Foods

Executive summary

We believe our combination of consumer insight, strategic planning and creative thinking led to a category-changing solution which has completely re-invigorated the Goodlife brand. This project was about reframing a brand to make vegetarian food appealing to all because of its fabulous taste, and not a sacrifice only die-hard vegetarians have to make.

Goodlife is a leading manufacturer of vegetarian frozen foods. However, the brand was playing in a limited market. We identified an opportunity to appeal to a much larger...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands