Transforming Leeds Building Society

This case study explores how design was used to refresh the branding of Leeds Building Society in order to attract new customers and help the company expand from its regional base.

Transforming Leeds Building Society

Campaign details

Category name:Financial servicesAgency:Thompson Brand PartnersAdvertiser:Leeds Building Society

Executive summary

The UK financial services sector has taken a battering since the recession in 2008. Regularly rocked by scandal and mismanagement, trust levels — especially in the banks — had been extremely low. Perceptions of building societies was better, but many younger people did not understand what they were or what makes them different.

Leeds Building Society set itself a 10 year goal in 2012 to be the best building society in the UK. This would require massive investment in technology,...

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