Transforming Leeds Building Society
Campaign details
Category name:Financial servicesAgency:Thompson Brand PartnersAdvertiser:Leeds Building Society
Executive summary
The UK financial services sector has taken a battering since the recession in 2008. Regularly rocked by scandal and mismanagement, trust levels — especially in the banks — had been extremely low. Perceptions of building societies was better, but many younger people did not understand what they were or what makes them different.
Leeds Building Society set itself a 10 year goal in 2012 to be the best building society in the UK. This would require massive investment in technology,...