The Yorkshire Post rebrand: Reinvigorating a Yorkshire icon
Campaign details
Category name: MediaAgency: WPA PinfoldAdvertiser: Johnston Press
Executive summary
Over the last decade the printed press has had a tough time with declining sales due to changing consumer habits and the growth of online. The overall daily newsprint newspaper market has been falling at a rate of more than 8% a year and a massive 42.84% decline in the last 14 years (ABC 2014).
Times have been very challenging for The Yorkshire Post (YP), with declining sales and reduced advertising revenue. This has forced The YP to reassess...