Collect+: Brand strategy and identity development

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Collect+: Brand strategy and identity development

Campaign details

Category name: Industrial transportationAgency: 400 CommunicationsAdvertiser: Collect+

Executive summary

Collect+ offers a simple and convenient way for people to send parcels, collect online purchases or return unwanted items to more than 300 online retailers. Using a network of nearly 6,000 local stores, and operating outside nine-to-five opening hours, it provides a dynamic alternative to out-of-date delivery models. At just six years old, Collect+ is a relative newcomer to an industry dominated by established providers – but this hasn't stopped it becoming the UK's largest independent store-based parcel service.

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