Virgin Media: Voice of our brand
Campaign details
Category name: Fixed line telecommunicationsAgency: Engine Service DesignAdvertiser: Virgin Media
Executive summary
The delivery of a great customer experience relies largely on people. Good customer service and helpful staff elicit the highest levels of praise in retail: 63% of all positive feedback relating to staff, versus 8.4% to products1. That said the people factor is often the hardest to get right, manage and maintain.
This submission is all about the design of a solution to support people in consistently delivering an excellent branded experience with remarkable results.
Engine...