Frylight redesign
Campaign details
Category name:Food producersAgency:BrandOpusAdvertiser:Dairy Crest / MH Foods
Executive summary
Frying solo
Brand value is £22.6m, up 18.6% following the redesign, and the new look has allowed Frylight to achieve a 26.7% increase in unit sales.
+18.6% Value sales
£22.6m Brand value
+26.7% Unit sales
Pan-tastic
Volume sales have nearly doubled since the redesign and the brand is the nation's No 1 choice in the category. The new look attracted nearly 4.4 million buyers, and penetration continues to grow consistently.
4.4mMore shoppers...