Frylight redesign

This case study describes how Frylight reinvigorated their brand design in order to focus on its core benefits and achieve a better shelf presence.

Frylight redesign

Campaign details

Category name:Food producersAgency:BrandOpusAdvertiser:Dairy Crest / MH Foods

Executive summary

Frying solo

Brand value is £22.6m, up 18.6% following the redesign, and the new look has allowed Frylight to achieve a 26.7% increase in unit sales.

+18.6% Value sales

£22.6m Brand value

+26.7% Unit sales

Pan-tastic

Volume sales have nearly doubled since the redesign and the brand is the nation's No 1 choice in the category. The new look attracted nearly 4.4 million buyers, and penetration continues to grow consistently.

4.4mMore shoppers...

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