Pipers Crisp Co. redesign

This case study describes how the crisps manufacturer Pipers redesigned its packaging to underline its passion for making crisps and increase sales in the UK.

Pipers Crisp Co. redesign

Campaign details

Category name: Food producersAgency: BrandOpusAdvertiser: Pipers Crisp Co.

Executive summary

Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning, independent only, outlets with for the past eleven years.

But with their signature design devices being poached by the competition, and amidst downbeat feedback from customers and a delisting from prestigious stockist Harvey Nichols, Pipers decided it was time to review their packaging and use it to underline their passion for making crisps.

The Lincolnshire based company tasked BrandOpus in 2012 to reinforce the perception of...

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