Pipers Crisp Co. redesign
Campaign details
Category name: Food producersAgency: BrandOpusAdvertiser: Pipers Crisp Co.
Executive summary
Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning, independent only, outlets with for the past eleven years.
But with their signature design devices being poached by the competition, and amidst downbeat feedback from customers and a delisting from prestigious stockist Harvey Nichols, Pipers decided it was time to review their packaging and use it to underline their passion for making crisps.
The Lincolnshire based company tasked BrandOpus in 2012 to reinforce the perception of...