Happiness is Whitworths
Campaign details
Category name: Food producersAgency: BrandpointAdvertiser: Whitworths
Executive summary
Three years ago, sugar was a rather sad place for many. For the shopper, the packs split in-store and the two big brands Tate & Lyle and Silver Spoon weren’t helping us to enjoy and do more with sugar in our kitchens. We had just rediscovered home baking because, during the recession, we learned to enjoy the simple things in life and spend time with those we love. The UK retailers were restless and concerned about the value decline of a significant category.
Napier Brown...