Monty Bojangles redesign
Campaign details
Category name: Food producersAgency: Springetts Brand Design ConsultantsAdvertiser: The Monty Bojangles Company
Executive summary
Springetts brand design consultants helped the Monty Bojangles company, through strategic and creative thinking to completely re-present their chocolate truffles offer and to re-define the category.
Sringetts was approached by the Monty Bojangles brand which was under threat from retailer own label products and had been criticised for not offering a compelling brand story to justify its future. It was in danger of being delisted by Waitrose.
At the heart of the issue was a great product that had...