Johnnie Walker Houses
Campaign details
Category name: BeveragesAgency: LOVEAdvertiser: Diageo
Executive summary
With the whisky category in China in decline and Johnnie Walker seen as a mass brand, LOVE were invited to create a luxury brand experience space for Johnnie Walker in Shanghai that would be a befitting statement of intent by the world’s biggest whisky brand.
The response was the design of the Johnnie Walker House, an embassy for whisky culture and the first of its kind outside Scotland. The vision was to firmly establish Scotch whisky as part of a sophisticated and luxurious lifestyle and to...