The next generation of hardware: insights from CES 2016
CES – previously known as the Consumer Electronics Show – has rapidly become a bellwether gathering for client-side marketers and their agencies.
Following CES 2016, several leading executives from across the communications industry shared their takeaway insights with Warc.
This article focuses on the hardware – both large and small – that could ultimately make a meaningful impression on the everyday lives of consumers, from next-generation TV sets and record players to smart fridges and self-flying drones.
Further insights are available in a companion article: Virtual reality, next-generation cars and...