Kaiser Permanente talks "health" not "healthcare"
Geoffrey PrecourtWarc
While the rest of the competitive set of healthcare marketers continues to rely on the mechanism of white-coated doctors talking into a camera, Kaiser Permanente talks to people.
"We stand for broccoli, Pilates and dental floss. We believe in the treadmill – and it's siblings, the Stairmaster and elliptical. In SPF 30, we trust. We stand for seatbelts and stopping HIV. And we believe fruit makes a wonderful dessert.
"We have faith in optimism, in laughter and medicine. We pledge allegiance to one nation, indivisible, with resistance and cardio for all....