Anheuser-Busch InBev tackles soccer sponsorship in the US

This event report addresses why Anheuser-Busch InBev, the brewer, is aiming to tap into the growth of soccer in the US.

Anheuser-Busch InBev tackles soccer sponsorship in the US

Stephen WhitesideWarc

Cracking open a cold beer is a near-mandatory part of the sporting experience wherever US fans are watching a game of baseball, basketball, football or hockey.

But Anheuser-Busch InBev – the owner of brands like Budweiser, Corona and Stella Artois – believes a new marketing frontier is opening up across America, as soccer (or "football", as it is generally known outside North America) joins the NFL, NBA, NHL and MLB in claiming a meaningful place in stadiums, bars and living rooms nationwide.

The evidence supporting this shift includes...

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