Allstate holds hands with LGBT target
Geoffrey PrecourtWarc
Age and long-term marketplace success may be comforting to Wall Street, but they're not necessarily attractive to a new generation of multicultural, millennial investors who are seeking a new kind of brand relationship.
"We are the 'Good Hands' company," Georgina Flores, VP/Integrated Marketing Communications at Allstate, told the Association of National Advertisers' (ANA) 2015 Multicultural Marketing and Diversity Conference. "We have been putting people in good hands for about 85 years. We're really proud of our history."
But, she told the Miami Beach assembly, "That [heritage] also makes us kind of...