Audience-addressable TV

This article describes how data can help brands create more effective TV campaigns by understanding the fragmented media landscape and pursuing audience-addressable advertising.

Audience-addressable TV

Lewis SherlockAOL Platforms

This article explains how audience-addressable advertising uses advanced data to help brands better understand their audiences and identify TV shows that index more highly for certain attributes, thereby targeting their advertising more accurately and rendering their TV campaigns more effective.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

Linear TV viewing is in a state of flux, driven by ever-more sophisticated technology that is putting control in the hands of the user. But while some reports and commentators are keen...

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