Audience-addressable TV
Lewis SherlockAOL Platforms
This article explains how audience-addressable advertising uses advanced data to help brands better understand their audiences and identify TV shows that index more highly for certain attributes, thereby targeting their advertising more accurately and rendering their TV campaigns more effective.
New technology
This article is part of a collection of articles on the marketing opportunities in new technology. Read more.
Linear TV viewing is in a state of flux, driven by ever-more sophisticated technology that is putting control in the hands of the user. But while some reports and commentators are keen...