From the editor: Tomorrow's tech today
Colin GrimshawWarc
This editorial is from the January 2016 issue of Admap on the marketing opportunities in new technology.
Hollywood's influence on how we view future technology is maybe unconscious but perceptible. Do terms like Facial Recognition, Virtual Reality and Artificial Intelligence have you recalling Tom Cruise in Minority Report being bombarded with personalised messaging from smart billboards that recognised him as he walked past them? Or the usurping of humans by artificially intelligent robots in the creepy Ex-Machina?
Minority Report, which was made in...