Vauxhall: Listening to Leads
MRM Meteorite
Campaign overview
Vauxhall's marcoms were often reaching the wrong people at the wrong time, negatively impacting consideration and conversion. So the brief was to devise a data-led strategy to better target existing customers or prospects looking for a new vehicle, engage them with relevant communications and content and translate this into leads and sales. The manufacturer used analytics to identify actively car-hunting prospects and craft dynamic communications that accurately reflected each customer's preferences and generate better, more numerous qualified leads. And a simplified, sped-up purchase journey across multiple channels helped the brand secure customers...