Stansted Express: Fast tracking bookings to beat the slow coaches

This case study demonstrates how the Stansted Express (STEX), the train line between Stansted Airport and central London, encouraged visitors flying into Stansted to book ahead of their trip.

Stansted Express: Fast tracking bookings to beat the slow coaches

Jacob Bailey

Campaign overview

This summer, Stansted Express (STEX) implemented a domestic and international PPC campaign strategy focusing on early sales cycle customer acquisition. Knowing that it was a highly competitive marketplace once passengers arrived at the airport, it was of paramount importance to influence booking behaviour before their departure date.

Strategy

Once passengers arrived at the airport, luggage in tow, STEX had lost the edge. Coach travel was a bit cheaper, but trains were faster and just that bit better. The company needed to drive sales earlier in the...

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