JustGiving: Social Notifications
RAPP
Campaign overview
JustGiving is the fastest growing social fundraising and crowdfunding platform in the world, with over four million registrations last year alone.
At the heart of its strategy to become 'the' social platform for giving, it wanted to help fundraisers reach more people, inspire more action and raise more money.
The campaign used social notification emails to achieve this goal by combining fundraising and technology expertise with the insight that people are more likely to donate, share and support a fundraiser when they either know them or have a strong connection with the cause.
By...